| Titolo | Bank Robber |
| Agenzia | Flavour |
| Campagna | Bank Robber |
| Cliente | Glaucoma Awareness |
| Marca | Glaucoma Awareness |
| Posted | Marzo 2004 |
| Settore | Istituzioni/Associazioni |
| Slogan | Need Your Eyes Checked? |
| Trama | A would-be bank robber needs some assitance due to his poor eyesight. |
| Filosofia | Create a simple, surprising TV spot that could be affordably produced, yet still cut through and get get people to think about having their own eyes examined. |
| Problema | There are many, many causes clamoring for the public's attention. Glaucoma and other eye issues are not top of mind, compoared to issues such as cancer, heart disease or AIDS. |
| Tipo di Media | Televisione |
| Lunghezza | |
| Market | Canada |
| Creative Director | Craig Cooper |
| Art Director | Briony Wilson |
| Copywriter | Craig Cooper |
| Director | Ian Chan |
| Direttore della fotografia | Kevin W. C. Wong |
| Agency Producer | Alina Prussky |
| Music | Ted Rosnick |
| Casa di Produzione | 4lanes Productions |
| Post Production | 4lanes Productions |
| Sound Design Company | Rosnick Mackinnon WEbster |
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