Tobacco Action Group - "Shoes"

MullenLowe South Africa

MullenLowe South Africa Johannesburg, Sud Africa

5703

Titolo	Shoes
Agenzia	MullenLowe South Africa
Campagna	Shoes
Cliente	Tobacco Action Group
Marca	Tobacco Action Group
Posted	Dicembre 2006
Settore	Anti-Drug/Alcohol/Tobacco Message
Slogan	Don't smoke. There are better ways to die.
Trama	Tobacco Action Group Shoes: This commercial is based on the concept of not smoking, because there are better ways to die i.e. getting smothered as thousands of shoes fall from the sky and land on top of you. This is a light-hearted approach to promote anti-smoking. The punch-line is highlighted by Daves dry, comedic approach. Tobacco Action Group Beer: This commercial is based on the concept of not smoking, because there are better ways to die i.e. drowning in vat of beer. This dry, humourous treatment makes its point quite simply and effectively, while evoking a chuckle from the audience.
Tipo di Media	Televisione
Lunghezza	35 seconds
Market	Sud Africa
Agency Producer	Mthuli Bam
Copywriter	Matthew Brink
Editor	Shaun Broude
Creative Director	Gareth Lessing
Art Director	Adam Livesey
Direttore della fotografia	Terence Maritz
Director	Dave Meinert
Production Company Producer	Linda Notelovitz-Goodall
Casa di Produzione	Sub urban
Post Production	Riot
Editing Company	Riot