CEPSA - "Id Slippers Web 2"

Shackleton Group

Shackleton Group Madrid, Spagna

5489

Titolo	Id Slippers Web 2
Agenzia	Shackleton Group
Campagna	ID Slippers
Cliente	Cepsa
Marca	CEPSA
Data di Prima Diffusione/Publicazione	2010 / 11
Filosofia	It is within this framework that does this new campaign, "PantuflasID" Shackleton developed by the agency, which is actually sent to each client a custom slippers for himself through a digital application created specifically for the campaign.
Risultato	This initiative is announced to customers by sending CEPSA, consisting of a shoe box folded, assembly instructions. Already www.pantuflasid.com, each customer can customize their slippers, choosing from weaving to the touch that will make it unique each shoe, with enhancements such as: plates, badges or even wings, thus becoming their "PantuflasID."Few brands symbolize the comfort and warmth of home as slippers, surely the most coveted garment for a Winter Lover. For this reason, the "PantuflasID" are the perfect representation of the idea of comfort, combined with innovation and uniqueness, to demonstrate some of the values of CEPSA and its products.
Tipo di Media	Stampa e stampati
Creative Team	Teresa Guerrero
Creative Team	Jaione Erviti
Creative Team	Alfredo Ustara
Creative Team	Raúl Lazcano
Creative Team	Antonio Herrero
Account Manager	Cus Blesa
Account Manager	Cristina Garcia
Director	Lucía Angulo
Creative Director	Alfonso Marian
Digital Creative Team	Teresa Nunez
Digital Creative Team	José Luis Diez
Digital Creative Team	Javier Solo de Zaldívar