Master Blenders - "Mendeleev"

J. Walter Thompson Brazil

J. Walter Thompson Brazil São Paulo, Brasile

11397

Marca: Master Blenders
Paese: Brasile

Cliente: DE MASTERBLENDERS 1753

Titolo	Mendeleev
Agenzia	J. Walter Thompson Brazil
Campagna	Pilão Decaf
Cliente	DE MASTERBLENDERS 1753
Marca	Master Blenders
Posted	Mag 2014
Settore	Caffe', The, Bevande al cioccolato, Bevande per colazione
Trama	We wanted to prove that decaf coffee could be a “work companion” just like regular coffee, even without its waking capacities. To do so, we tried to prove that great things could be achieved after some sleep, through the example of famous works, by notorious men, done after a good night of sleep. Things created in dreams, or inspirited by them. The idea that we came up with, was to animate the story of how Mendeleev discovered the Periodic Table by dreaming with it. The animation was drawn, frame by frame, by hand on the computer. Mixing some 3D composition for the scenarios. In the end, each frame were retouched by a Clean-up artist, by hand also. The texture treatment and mapping of the film was used to make reference to the ludic world of dreams, where thing don’t appear to be as “concrete”, as “real”, and also to the coffee world with it’s colors, textures and movement.
Tipo di Media	Web Film
Lunghezza	39 seconds
Account Manager	Stefano Paduan
Account Manager	Felipe Giacon
Media Director	Wagner Sena
Media Director	André Simões
Account Planner	José Lucas
Account Planner	Juliana Maaz
Account Planner	João Caputti
Chief Creative Officer	Ricardo John
Art Supervisor	Fabio Simoes
Creative Director	Erick Rosa
Copywriter	Fernando Duarte
Art Director	Pedro Hefs
Art Director	Thiago Arrighi
RTV	Marcia Lacaze
Image Design	Daniel Semanas
Image Design	Paulo Stoker
Clean up	Guma
Clean up	Lucas Fiacadori
Casa di Produzione	Marcel Yin Weckx
Sound Production	Big Foote Audio
Music Production	Equipe Bigfoote
Animator - Animation	Pascoal da Conceição
Animator - Animation	Marcelo Meirelles
Animator - Animation	Mark Grandfield
Illustration	Pedro Hefs
Illustration	Thiago Arrighi