Thai Health Promotion Foundation - "Duodenum Girl"

The Leo Burnett Group Thailand

The Leo Burnett Group Thailand Bangkok, Tailandia

6269

Questo spot fa parte della collezione ACT Responsible

Marca: Thai Health Promotion Foundation
Paese: Tailandia

Cliente: Thai Health Promotion Foundation

Titolo	Duodenum Girl
Agenzia	The Leo Burnett Group Thailand
Campagna	Go for more veggies
Cliente	Thai Health Promotion Foundation
Marca	Thai Health Promotion Foundation
Posted	Agosto 2020
Settore	Government Information & Services
Trama	Thai Health Promotion Foundation and Leo Burnett Thailand would like to promote an increase in vegetable consumption to help Thai people to have the better health. The TVC is to create awareness that vegetables help sweep the food residue away from your intestine. Using the Thai well known ghost character called ‘Ga-Sue’, whose only has the head and the intestine, normally the head comes with scarily ugly face and messy hair. We instead have the first Ga-Sue with cutest face to demonstrate that if she does not consume vegetable, her intestine will be dirty with food residue.
Filosofia	Having vegetables to clean your intestine. Using the Thai well known ghost character called ‘Ga-Sue’, whose only has the head and the intestine, normally the head comes with scarily ugly face and messy hair. We instead have the first Ga-Sue with cutest face to demonstrate that if she does not consume vegetable, her intestine will be dirty with food residue.
Problema	The challenge is how to make the normal information get attention from the audience.
Risultato	Thai people are aware that vegetable can cleanse food residue from the intestine and consume more vegetable.
Tipo di Media	Televisione
Lunghezza	30 seconds
Chief Creative Officer	Sompat Trisadikun
Creative Director	Nuwadee Ketruangroch
Art Director	Smach Chotitat
Art Director	Sompat Trisadikun
Copywriter	Sirikorn Rungrueangdechaphat
Account Management Director	Tida Vibulvanich
Account Manager	Veerin Lertsirimongkonkul
Agency Producer	Sarawut Lertkittipaporn
Casa di Produzione	Mum films Co.
Director	Suthon Petchsuwan
Assistant Director	Chairat Piriyawattanakul
General Manager	Chattakul Nachaisit
Executive Producer	Pattarajitr Trakarnkate
Production Company Producer	Namon Suttikittibuth
Direttore della fotografia	Teerawat Thitikornwanich
Direttore della fotografia	Grip Limited
Post Produzione	Rattana Leedamrongprasert
Editor	Dechmongkol Prasertsit
Colorist	Rattana Leedamrongprasert
Wardrobe	Kittisak Prasarndee
Casting	Grace Wiyasu
Post Produzione	Namon Suttikittibuth
Sound Production	Mellow tunes