Mercedes-Benz - "Charge to Change"

Publicis Emil Thailand Bangkok, Tailandia

8780

Marca: Mercedes-Benz
Paese: Tailandia

Cliente: Daimler AG

Titolo	Charge to Change
Agenzia	Publicis Emil Thailand
Campagna	Charge to Change
Cliente	Daimler AG
Marca	Mercedes-Benz
Data di Prima Diffusione/Publicazione	2020 / 8
Settore	Full Size & DeLuxe Cars
Trama	PUBLICIS EMIL THAILAND INSPIRES A NEW HABIT FOR THE PHEV USERS WITH THE CAMPAIGN CHARGE TO CHANGE Publicis Emil Thailand, in partnership with Mercedes-Benz Thailand, encourage PHEV users to commute with cleaner energy by forming the new simple habit of charging, every day. The volume of PHEV sold in Thailand has increased significantly since its first introduction. However, the technology’s perk as being able to reduce PM 2.5 emission is excessively underutilized. Digging into the matter, one of the root cause is that the owners of PHEVs are not acquainted to the habit of charging their vehicle, daily. With that in mind, Mercedes-Benz Thailand and Publicis Emil Thailand set out on a campaign to create a new habit of charging the vehicle, believing the simple act from every PHEV owners’ effort will accumulate and create significant change in the air condition, hence the name of the campaign “Charge to Change”.
Tipo di Media	Web Film
Lunghezza	60 seconds
Chief Creative Officer	Sompat Trisadikun
Executive Creative Director	Nateepat Jaturonrasmi
Art Director	Termsiri Pornsricharoenkul
Art Director	Sompat Trisadikun
Copywriter	Anin Sriurairattana
Account Director	Lalita Sangsuriyachot
Strategic Planner	Chattrin Mahaisavariya
Account Manager	Pholvee Phunphanich
Agency Producer	Sarawut Lertkittipaporn
Casa di Produzione	Singtonoi Company Ltd.
Director	Kong Kittikorn
Executive Producer	Chittraphon Iamphet
Production Company Producer	Nartsupha Khongvong
Direttore della fotografia	Pirachat Puttisaengpakdee
Assistant Director	Udomporn Jaichuen
Production Manager	Piyarat Thongbainoi
Casting	Soontree Sukjutamas
Art Director	Sarayut Tangtrakarnkul
Wardrobe / Stylist	Chayanuch Savekvattana
Location Manager	Pakin Siwalattanawalai
Post Produzione	Papichaya Boondumnern
Editing Company	Matad Co. Ltd.
Editor	Angkarn Pechsung
Colorist	Bundit Suksawas
Online Artist	Pichet Prasertsin
Sound Engineer	Danai Suthamcharee