Wacoal Thailand - "Choose Yourself"

Brilliant & Million

Brilliant & Million Bangkok, Tailandia

3770

Marca: Wacoal Thailand
Paese: Tailandia

Cliente: Wacoal Corp.

Titolo	Choose Yourself
Agenzia	Brilliant & Million
Campagna	Choose Yourself
Cliente	Wacoal Corp.
Marca	Wacoal Thailand
Data di Prima Diffusione/Publicazione	2019 / 7
Settore	Intimo
Slogan	There’re many types of lifestyle, why wearing only one type of panties.
Trama	At the fashions court, the accused was interviewed by the fashionist lawyer. She has pain in many life event and don't know why. The lawyer reveal to her. All problem is from her chosen.
Filosofia	It's the Campaign from Wacoal Thailand to let women concentrate to choose her panties.
Problema	We have found out from market survey that most of Thai women choose her panty just only for the color and pattern. But they don't know most of life obstruction can be solved if they have chosen the right panty type. Wacoal, the most expert in underwear in Thailand for a long time has 24 types of panty which have many kinds of function to solve in any life event of women. So we create the campaign to let them know. Just provoke her to be concentrate when choose her panty. Because the crime of life might happen to her if she not concentrate this thing.
Tipo di Media	Web Film
Lunghezza	109 seconds
Chief Creative Officer	Sompat Trisadikun
Executive Creative Director	Titipun Tubthong
Creative Director	Kaiwan Teanngam
Art Director	Wayu Saenmee
Copywriter	Chidchanok Nilrat
Strategic Planner	Kanokporn Kulsri
Strategic Planner	Kamonchanok Maimee
Account Director	Thanaporn Chankitmunkong
Account Supervisor	Chutamas Chanangsri
Director	Phakpoom Surapongsanurak
Production Manager	Arisara Srikhammuan
Casa di Produzione	V.A.Rich