Kiss FM - "Logos Do Rock"

AlmapBBDO

AlmapBBDO São Paulo, Brasile

9651

Titolo	Logos Do Rock
Agenzia	AlmapBBDO
Campagna	Changes
Cliente	Kiss FM
Marca	Kiss FM
Data di Prima Diffusione/Publicazione	2020 / 2
Settore	TV, Radio
Trama	Little changes can have big meaning – that’s what happened in the careers of many major rock stars. Inspired by their transformations, Kiss FM is in for a change, too: now, they’re broadcasting from 92.5. Created by AlmapBBDO, the campaign behind this transition makes it clear that changes can be more surprising than you might imagine – as long as you stay true to your essence. Inspired by real examples from music history, the short “Changes” runs through a few of the stories that changed rock forever. Like Queen, for example, when they fired the manager who didn’t believe in the potential of “Bohemian Rhapsody,” a song that became one of rock’s greatest hymns. In the end, “Changes” shows that, even from its new spot on the dial, Kiss FM remains as original as always.
Tipo di Media	Interattivo
Lunghezza	15 seconds
Chief Creative Officer	Luiz Sanches
Executive Creative Director	Marcelo Nogueira
Creative Team	Pedro Arvati
Creative Team	Vitor Rolim
Agency Liaison	Ana Carolina Manfio
Agency Liaison	Nathalia Chaves
Agency Liaison	Felipe Elias Oliveira
Agency Liaison	Maysa Oliveira
RTV	Léo Damasceno
RTV	Diego Villas Boas
Sound Production	Raw Audio
Music Composer	Hilton Raw
Liaison	Carol Peternelli
Liaison	Fernanda Costa
Coordinator	Robério Barbosa
Voice	André Arteze