| Titolo | Glass Legs 4 |
| Titolo (Lingua Originale) | Mizuno Vidro 4 |
| Agenzia |
AlmapBBDO
|
| Campagna |
Mizuno Glass
|
| Cliente |
Alpargatas
|
| Marca |
Mizuno
|
| Data di Prima Diffusione/Publicazione |
2003 / 3
|
| Prodotto |
Mizuno Wave
|
| Settore | Calzature
|
| Slogan | Mizuno Wave. The world's best impact absorption technology. |
| Slogan (Lingua Originale) | Mizuno Wave. A melhor tecnologia de amortecimento e estabilidade. |
| Trama | The campaign advertisements try to demonstrate the necessity of wearing Mizuno tennis shoes, with the best shock-absorption and stability technology, by means of illustrations in which the runners bodies are made of glass and, therefore, have to use the efficient system. |
| Filosofia | Those who run know that the knees, ankles, tendons and muscles suffer with the physical effort. If the tennis shoes do not have a high-tech impact absorption system, your body becomes as fragile as glass. |
| Problema | Mizuno disputes the high-performance segment in the tennis shoes market. The brands with the most advanced technology are in this premium segment. Athletes prefer Mizuno because it developed the Wave impact-absorption technology. These are plates in the form of waves over the sole that absorb the weight of the steps. |
| Tipo di Media |
Pubblicita' su periodici
|
| Market | Brasile |
| Creative Director |
Tales Bahu
|
| Creative Director |
Luiz Sanches
|
| Copywriter |
Sophie Schoenburg
|
| Copywriter |
Gustavo Sarkis
|
| Art Director |
Roberto Fernandez
|
| Account Director |
Fico Meirelles
|
| Account Executive |
Cristina Chacon
|
| Photographer |
Claus Stellfeld
|
| Agency Producer |
José Roberto Bezerra
|
