| Titolo | The One Day At A Time Calendar |
| Agenzia | J. Walter Thompson Brazil |
| Campagna | The One Day At A Time Calendar |
| Cliente | Alcoholics Anonymous |
| Marca | Alcoholics Anonymous |
| Data di Prima Diffusione/Publicazione | 2012 / 4 |
| Settore | Anti-Drug/Alcohol/Tobacco Message |
| Trama | We developed a traditional calendar, but with one difference: each page of the calendar represents a single day, and not an entire month. And instead of showing 30 days, each box displays one hour of that day. So what seemed to be just another regular calendar, became a daily reminder of the AA motto: “Take it one day at a time”. The calendars were distributed amongst members and supporters of Alcoholics Anonymous Brazil. |
| Tipo di Media | Stampa e stampati |
| Copywriter | Pedro Furtado |
| Art Director | Fabio Santoro |
| Creative Director | Roberto Fernandez |
| Creative Director | Ricardo John |
| Creative Director | Fabio Brandão |
| Executive Creative Director | Roberto Fernandez |
| Executive Creative Director | Ricardo John |
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