Titolo | Moonshine Has A Slight Taste Of Organized Crime |
Titolo (Lingua Originale) | Med En Liten Bismak |
Agenzia | Tempel |
Campagna | Moonshine has a slight taste of organized crime - OAS |
Cliente | OAS |
Marca | OAS |
Posted | Settembre 2000 |
Settore | Anti-Drug/Alcohol/Tobacco Message |
Slogan | Moonshine has a slight taste of organized crime |
Slogan (Lingua Originale) | Hembrändt har en liten bismak av den kriminella världen |
Trama | The billboard campaign consists of several pictures of people with something nasty in their mouth. A rat, a syringe, bullets, a chopped-off finger, a knuckle, etc. The tag line is: Moonshine has a slight taste of organized crime. |
Filosofia | Make the connection between organized crime and moonshine, in the strongest possible way. |
Problema | Moonshine is a growing problem in Sweden. The alcohol is smuggled into the country by criminal organizations who also make money on drugs, weapons and other criminal offences. A fact which very few are aware of. |
Tipo di Media | Billboard |
Market | Svezia |
Copywriter | Anders Tempelman |
Art Director | Olle Mattson |
Direttore della fotografia | Robert Nettarp |