Titolo | Start with Connection |
Agenzia | DiMassimo Goldstein |
Campagna | Start with Connection |
Cliente | Partnership to End Addiction |
Marca | Partnership to End Addiction |
Posted | Dicembre 2020 |
Settore | Anti-Drug/Alcohol/Tobacco Message |
Trama | Partnership to End Addiction has launched a campaign emphasizing the importance of personal connection in addressing our nation’s drug and alcohol addiction crisis. The “Start with Connection” campaign from agency DiMassimo Goldstein features a 3D-animated series of ads, including this piece in which parents are urged to reduce the emotional distance between them and their kids as a means to help combat substance abuse. The public service work is driven in part by the song “Salt and the Sea” by twice Grammy-nominated band The Lumineers. “The loneliness and isolation of the pandemic are exacerbating the addiction crisis at an alarming rate,” said Emily Moyer, chief marketing officer at Partnership to End Addiction. “While everyone is talking about physical distancing and wearing masks, we are encouraging family members to begin closing emotional distance in the home.” |
Tipo di Media | Animazione in Flash |
Lunghezza | |
Colonna sonora | Salt and the Sea by The Lumineers |
Creative Director | Chris Martin |
Chief Creative Director | Mark DiMassimo |
Executive Creative Director | Paul Fix |
Head of Design | Claudia Mark |
Creative Director | Claudia Mark |
Associate Creative Director/Art Director | Katheryn Renfroe |
Associate Creative Director/Copywriter | Trevor Hickey |
VFX Company | Bonfire |
Animator - Animation | Bonfire |