Lotto - "Alibi"

DDB Group Aotearoa

DDB Group Aotearoa Auckland, Nuova Zelanda

17978

Titolo	Alibi
Agenzia	DDB Group Aotearoa
Campagna	It Pays To Push Your Luck
Cliente	New Zealand Lotteries Commission
Marca	Lotto
Data di Prima Diffusione/Publicazione	2012 / 6
Prodotto	Instant Kiwi
Settore	Intrattenimento vario
Slogan	It pays to push your luck
Trama	For more than twenty years Instant Kiwi scratchie cards have been injecting a little bit of excitement into Kiwis' lives. And the new 'It pays to push your luck' campaign is no different. Brought to life by a spontaneous and cheeky central character, we watch as he is unleashed on the unsuspecting public and proceeds to push his luck in a number of audacious scenarios in the hope that it could all fall his way. Starring stand-up comedian Jesse Griffin and directed by The Sweet Shop's Stuart McDonald (Director of Summer Heights High), the campaign is made up of 21 pieces of unique content that will be released online and broadcast on network television. This scenario entitled 'Garage Sale', saw Jesse trying to flog superhero undies, mismatched skates and even air guitars. But in this spot we see him selling pre-paid alibis.
Tipo di Media	Televisione
Producer	Ben Dailey
Casa di Produzione	The Sweet Shop
Director	Stuart McDonald
Producer	Jane Mill
Executive Producer	Judy Thompson
Copywriter	Jonathan McMahon
Art Director	Lisa Fedyszyn
Creative Director	Steve Kane
Executive Creative Director	Andy Fackrell