| Titolo | Pool |
| Agenzia | Grey Group China |
| Campagna | Pool |
| Cliente | Wuhan Euro Dongxihu Brewery Co. Ltd. |
| Marca | Cool Beer |
| Posted | Settembre 2004 |
| Prodotto | Cool Beer |
| Settore | Birre |
| Trama | STRAP LINE: The refreshing cool sensation. |
| Filosofia | To launch Cool Beer in home ground Wuhan during Summer. Wuhan city is known as one of the three fire of China due to the extreme summer heat. |
| Tipo di Media | Poster |
| Market | Cina |
| Photographer | Joseph Chiu |
| Creative Director | Kevin Lee |
| Art Director | Kevin Lee |
| Art Director | Sam Shen |
| Creative Director | Chun Fat Wong |
| Art Director | Michael Wong |
| Other | Chan Chou Wong |
| Copywriter | Xu Yan |
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