Grey Worldwide - "Detergent"

Grey Group China

Grey Group China Beijing, Cina

4052

Titolo	Detergent
Agenzia	Grey Group China
Campagna	Yellow Line - Grey Worldwide
Cliente	Grey Worldwide
Marca	Grey Worldwide
Posted	Settembre 2004
Prodotto	Agency Self Promotion
Settore	Servizi di Comunicazione, Pubblicita' e Marketing
Trama	HEADLINE: Do not let the competitors kill your product. BODY COPY: At Grey Worldwide, each of our clients' product has long life cycle. It's because we find the edge from a different perspective, giving the product an unique positioning in their respective market. This enable effective advertising strategy, thus making them successful brands. This is what we do best. STRAP LINE: Grey Worldwide. Injecting life into brands.
Filosofia	With Grey Worldwide's new philosophy "Find the edge", a series of ads were run to promote and make aware of the agency's unique vision in creating and enhancing brand values. The ads were published in trade journals/ magazines; and with the new philosophy, breakthrough execution and copy, this has reposition the other agencies.
Problema	With China's entry into the WTO, there is a sudden surge in needs to gain brand dominance in the China market. The competition will be much greater as more of the foreign brands flood the market, and local brands are cut off.
Tipo di Media	Pubblicita' su periodici
Market	Cina
Photographer	KH Chia
Creative Director	Kevin Lee
Art Director	Kevin Lee
Art Director	Wenlong Li
Art Director	Sam Shen
Copywriter	Kaiyu Shen
Art Director	Michael Wong
Other	Chan Chou Wong