| Titolo | Yukyum 2 |
| Agenzia | adam&eveDDB |
| Campagna | Marmite Snacks Love Hate - Unilever |
| Cliente | Unilever |
| Marca | Marmite Snacks |
| Data di Prima Diffusione/Publicazione | 2008 / 9 |
| Settore | Fuori pasto salati |
| Slogan | You'll either love them or you'll hate them |
| Trama | ‘Yukyum’ has someone either enjoying or hating a cheddar bite |
| Filosofia | It employs a clever visual device to communicate the fact that there’s a new range of snacking products that you’ll either love or hate. Using bold colours and simple illustrations, the executions show someone loving the product if looked at from one angle, but hating the product if looked at from a different point of view. |
| Tipo di Media | Pubblicita' su periodici |
| Copywriter | Graeme Hall |
| Art Director | Noah Regan |
| Copywriter | Noah Regan |
| Art Director | Graeme Hall |
| Account Manager | Jon Busk |
| Account Manager | Simon Alexander |
| Account Manager | George Roberts |
| Account Planner | Georgia Challis |
| Illustrator | Al Murphy |
| Photographer | Andy Grimshaw |
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