| Titolo | Anchor Milk Slams Blank Canvas |
| Agenzia | Colenso BBDO Auckland |
| Campagna | Go Strong |
| Cliente | Fonterra Brands |
| Marca | Anchor |
| Data di Prima Diffusione/Publicazione | 2017 / 4 |
| Settore | Latte e derivati del latte |
| Trama | World Champion Slam Poet Harry Baker performs a poem that reframes the ubiquity of milk as a strength – it is a blank canvas that enables teenagers to achieve their potential. Sound design combines sounds familiar with the product, like opening a fridge, with arresting effects to draw young listeners into the fresh, pop-cultural imagery described. |
| Tipo di Media | Radio |
| Lunghezza | |
| Creative Director | Dave Brady |
| Art Director | Samuel Trimble |
| Copywriter | Georgia Johnstone |
| Creative Chairman | Nick Worthington |
| Director of Broadcast | Jen Storey |
| Copywriter | Harry Baker |
| Global Business Lead | Rachel Morgan |
| Group Business Director | Annabel Rees |
| Account Manager | Tymon Rackley |
| Head Of Planning | Mylene Ong |
| General Manager | Otavio Faccina |
| Marketing Manager | Kevin Taffs |
| Music Composer | Peter Hobbs |
| MOTION DESIGN | Jonny Kofoed |
| Producer | Helen Naulls |
| Chief Marketing Officer (CMO) | Andy Dasgupta |
| Direttore della fotografia | Megan Au |
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