| Titolo | Heroes - The Smith Family |
| Agenzia | BMF |
| Campagna | Heroes - The Smith Family Christmas Appeal 2012 |
| Cliente | The Smith Family |
| Marca | The Smith Family |
| Data di Prima Diffusione/Publicazione | 2012 / 11 |
| Settore | Fondazioni caritatevoli, Volontariato |
| Slogan | Some kids are heroes but even heroes need help |
| Trama | BMF & The Smith Family - championing the determination and resilience of young, disadvantaged Aussie kids for The Smith Family's Christmas appeal. These kids go to school without the right uniform, schoolbooks or basic essentials, and teh financial situations of their families often mean they're tasked with responsibility beyond their years. These kids face more challenges in a day than most kids will in a year. |
| Tipo di Media | Televisione |
| Account Executive | Sid Dee |
| Account Director | Nicki Fazal |
| Other | Anna Howard |
| Music | Hylton Mowday |
| Art Buyer | Basir Salleh |
| Producer | Thomson Lee |
| Casa di Produzione | Jungleboys |
| Editor | Oana Voicu |
| Agency Producer | Whitney Hawthorne |
| Director | Scott Pickett |
| Account Planner | David Hartmann |
| Account Planner | Marie Agudera |
| Copywriter | Andie Graham |
| Art Director | Trent Hendrick |
| Executive Creative Director | Laura Sampedro |
| Executive Creative Director | Carlos Alija |
| Other | Stephen McArdle |
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