Rebecca Williams
Executive Producer at Fiat Chrysler Automobiles
London, Regno Unito
TitoloVisa Digital
Agenzia
Campagna Football Evolution - Visa
Cliente Visa International
Marca Visa Europe
PostedAprile 2010
Settore Plastic Cards/Investimenti
Slogan Life flows better
Trama Using Visa’s Flow brand property to celebrate their sponsorship of the FIFA World Cup.
Filosofia Life flows better with Visa.
Problema OBJECTIVE - To replace cash across Europe.

ISSUE - Visa is perceived as a credit card brand and therefore only suitable for larger purchases.

INSIGHT – Visa takes the friction out of all of your financial transactions.
Tipo di Media Sito Internet
Market Europe
Casa di Produzione
Creative Director
Creative Director
Art Director
Copywriter
Director
Agency Producer
Account Manager
Account Manager

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