CommBank - "Three Little Letters"

M&C Saatchi

M&C Saatchi Sydney, Australia

9679

Titolo	Three Little Letters
Agenzia	M&C Saatchi
Campagna	Three Little Letters
Cliente	Commonwealth Bank of Australia
Marca	CommBank
Data di Prima Diffusione/Publicazione	2013 / 10
Settore	Istituti di Credito
Slogan	When you believe you can, you can
Trama	Last year, M&C Saatchi launched CommBank with a poem that introduced the concept of Can. Our task this year was to come up with a suitable follow up. Something that was was disarming. Something that didn't feel like a bank ad but reinforced the idea that witht a little self belief, anything was possible. Using the insight 'When you believe you can, you can' we wrote a song for 67-year-old Steve Clisby, a self-taught musician and singer who rose to fame in Australia when he appeared on talent show The Voice. The song (echoing at Steve's musical journey, but carefully written to remind the audience of the power of the Can Ethos) was released on major music sites such as Google Play, Spotify and iTunes and distributed through TV, cinema and online.
Tipo di Media	Televisione
Lunghezza	181 seconds
Regional Creative Director	Tom McFarlane
Creative Director copywriter	Andy Flemming
Art Director	Michael Andrews
Lyrics	Andy Flemmimg
Music Producer	Ramesh Sathiah
Director, Playbig Films	Paul Goldman
Producer Playbig Films	Caroline David
Head of Television & Content	Rod James
Post Production	FSM VFX
Editor	Billy Browne
FSM COLOUR	Christine Trodd
FSM VFX	Stuart Cadzow
FSM EP	Rick Schweikert
Director	Paul Goldman
Sound	Song Zu