| Titolo | Appeal Week Launch |
| Agenzia | Saatchi & Saatchi New Zealand |
| Campagna | Appeal week lunch |
| Cliente | Women's Refuge |
| Marca | Women's Refuge |
| Data di Prima Diffusione/Publicazione | 2010 / 7 |
| Settore | Anti-Domestic Violence, Sexual Abuse |
| Slogan | Invitation to the 2010 Women's Refuge Appeal Week Launch |
| Trama | To help invitees understand what it's like to live in fear of domestic violence, we provoked another fear in them with which they were familiar. Invitees came home to find a key in their front door. This instantly made them afraid that someone they didn't know had access to their home. Attendance at the launch rose by 60% on previous years, and the invitation gained national media coverage. |
| Tipo di Media | Stampa e stampati |
| Account Manager | Dawn Marrs |
| Account Manager | Claire Dooney |
| Copywriter | Samantha Jukes |
| Art Director | Phoebe Smith |
| Creative Director | Tony Haigh |
| Creative Director | Scott Henderson |
More Work
SEE ALLLiving Memories
- MARCA:
- Brake
- AGENZIA:
- VMLY&R New Zealand
Living Memories
- MARCA:
- Brake
- AGENZIA:
- VMLY&R New Zealand
Living Memories
- MARCA:
- Brake
- AGENZIA:
- VMLY&R New Zealand
Samuel
- MARCA:
- Brake
- AGENZIA:
- VMLY&R New Zealand
Annual Appeal
- MARCA:
- New Zealand Red Cross
- AGENZIA:
- VMLY&R New Zealand
Rarely Seen
- MARCA:
- Women's Refuge
- AGENZIA:
- Saatchi & Saatchi New Zealand
High Rise
- MARCA:
- Land Transport New Zealand
- AGENZIA:
- Clemenger BBDO