Arla - "Barbara"

Creature London

Creature London London, Regno Unito

6641

Marca: Arla
Paese: Regno Unito

Cliente: Arla Foods

Titolo	Barbara
Agenzia	Creature London
Campagna	Eat Monday For Breakfast with Nick Helm
Cliente	Arla Foods
Marca	Arla
Data di Prima Diffusione/Publicazione	2017 / 6
Settore	Alimentari a base latte e uova
Trama	Today sees the launch of Eat Monday For Breakfast with Nick Helm, a 3-part online series in which the acclaimed stand-up comedian and star of BBC Three’s Uncle tries to overcome his aversion to early mornings. Is getting up early “just a conspiracy to make people with less structured lifestyles feel bad about themselves”? Or are early risers onto something? He meets some to find out. The 3 x 3 min. episodes see a bleary-eyed Nick Helm accompany a fishmonger on a dawn visit to Billingsgate fish market, train with a stuntman and attempt to milk a cow with a dairy farmer. The series continues Arla Foods’ mission to inspire people to get the most out of their Monday mornings and is the brand’s first foray into entertainment-led branded communications. “Creature came to us as they wanted something closer to a TV format rather than an ad” says Claire Finn, Firecracker’s Executive Producer. “We plugged the agency’s creatives into our in-house development team and came up with a take on the classic ‘fish out of water’ concept: a night owl amongst a bunch of early birds. Nick was brilliant. He was genuinely shattered, but still managed to milk the humour out of his situation”. “We were given a long leash from Arla and Creature to make something genuinely watchable and funny” adds director Joe Roberts. “Nick and I worked out a light structure for the films, scripted the setups and devised situations and locations that he could react to. Firecracker's casting researchers unearthed fantastic early risers, so, after the initial prep, it was just a case of getting them and Nick on camera together.”
Tipo di Media	Televisione
Lunghezza	180 seconds
Casa di Produzione	Firecracker Films
Creative Director	Stuart Outhwaite
Creative Director	Ben Middleton
Creative Team	Dan Ball
Creative Team	Joe Stone
Account Director	Angus Campbell-Golding
Account Director	Jane Stephenson
Account Manager	Dwayne Rapley
Strategist	Jack Swain
Agency TV Producer	Madeline Smith
Director	Joe Roberts
Producer	Bobby Bray
Production Manager	Sarai Carson
Executive Producer	Claire Finn
Cinematografia	Job Kraaijeveld
Editor	Phil Currie
Post Produzione	Unit
Colorist	Scott Harris
Colorist	Adrian Thomas
Music	Audio Networks
Actor / Celebrity	Nick Helm