Marie Curie - "Whatever You Call It, We Should All Talk About It"

Saatchi & Saatchi

Saatchi & Saatchi London, Regno Unito

6397

Titolo	Whatever You Call It, We Should All Talk About It
Agenzia	Saatchi & Saatchi
Campagna	Whatever you call it
Cliente	Marie Curie
Marca	Marie Curie
Data di Prima Diffusione/Publicazione	2019 / 11
Settore	Istituzioni/Associazioni
Filosofia	Saatchi & Saatchi London has produced a new campaign for the charity Marie Curie which aims to highlight the way people avoid talking about death and dying by using euphemisms and encourage more people to start a conversation. Most people aren’t comfortable thinking or talking about dying, and the new campaign, ‘Whatever you call it’ uses a series of animations that highlight the many euphemisms (such as Kick the bucket, Pop your clogs and Meet your maker) people use instead of talking about death.
Tipo di Media	Interattivo
Lunghezza	30 seconds
Sound Production	Factory Studios
Audio Post Production	Finger Music
Business Affairs	Adrian Ash
Advertising Manager	Meredith Niles
Copywriter	Ryan Price
Copywriter	Sarah Heavens
Executive Creative Director	Dan Treichel
Chief Creative Officer	Guillermo Vega
Art Director	Maria Suarez-Inclan
Strategic Planner	Richard Huntington
CSU Director	Rui Ferreira
Account Management Team	Laura Battersby
Account Management Team	Cassie Allen
Account Management Team	Marie Deery
Designer	Nathan Crawford
Media Agency	Opticomm
Media Planner	Nicky Legg
Casa di Produzione	Moth Animation
Sound Engineer	Mark Hills
Music Composer	Craig Brown