| Titolo | What if Science Could Make Me Smile? |
| Agenzia | McCann London |
| Campagna | What if... Campaign - L'Oréal |
| Cliente | L'Oréal |
| Marca | Corporate |
| Data di Prima Diffusione/Publicazione | 2000 / 1 |
| Settore | Cosmetica, Prodotti di bellezza, Profumi |
| Slogan | Because I'm Worth It |
| Trama | A campaign of 6 executions - each one communicating to a different segment of L'Oreal's target audience via individual, relevant copy. |
| Filosofia | To focus on L'Oreal's investment and attention to science and how its wide range of products can add value for consumers. |
| Problema | To communicate more than just a 'because I'm worth it' message adding value to the brand. |
| Tipo di Media | Billboard |
| Market | Regno Unito |
| Creative Director | Jeremy Perrott |
| Copywriter | Jeremy Perrott |
| Art Director | Jeremy Perrott |
Spot Collegati
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- MARCA:
- Center for Adolescent Research Education CARE
- AGENZIA:
- McCann Health
Mark's Story
- MARCA:
- Anoro
- AGENZIA:
- McCann Torre Lazur
Cut It Out! 3
- MARCA:
- OLFA Cutter
- AGENZIA:
- McCann Erickson Japan
Cut It Out! 2
- MARCA:
- OLFA Cutter
- AGENZIA:
- McCann Erickson Japan
Cut It Out! 1
- MARCA:
- OLFA Cutter
- AGENZIA:
- McCann Erickson Japan
Pants
- MARCA:
- Nescafé
- AGENZIA:
- McCann London
Dog
- MARCA:
- Nescafé
- AGENZIA:
- McCann London
Beat - BRIT Awards (Fatboy Slim)
- MARCA:
- MasterCard
- AGENZIA:
- McCann London
Confetti
- MARCA:
- US Airways
- AGENZIA:
- McCann London