BBC2 - "White Trail"

Y&R London

Y&R London London, Regno Unito

Premi

4823

Marca: BBC2
Paese: Regno Unito

Cliente: BBC

Titolo	White Trail
Agenzia	Y&R London
Campagna	White Trail
Cliente	BBC
Marca	BBC2
Data di Prima Diffusione/Publicazione	2008 / 2
Prodotto	White
Settore	TV, Radio
Slogan	Is white working class Britain becoming invisible?
Trama	The TV trail shows a white working class man’s face being gently written on by many hands, writing in both English and other languages. The hands represent multi-cultural Britain, scribing one of two phrases: ‘I love Britain’ and ‘Britain is changing’.
Filosofia	The trail has been carefully conceived. The hands represent multi-cultural Britain in all its guises and include white hands which represent the way in which some sections of society have embraced multi-cultural society. It is intended to capture the fact that people from many different cultures are making a positive contribution to our national economy and identity with the words ‘I love Britain’ whilst referring to the fact that there are a number of different factors affecting white working classes - from changes in industry to political representation – with the phrase ‘Britain is changing’.
Problema	The season explores the loss of white working class identity in various regions of the UK as a result of increasing numbers of migrant communities forming. It’s clearly an incredibly sensitive subject matter, and BBC2 is aiming to give an objective overview of all of the debates surrounding the issue.
Tipo di Media	Televisione
Lunghezza	80 seconds
Market	Regno Unito
Sound Design Company	Wave Studios
Advertising Manager	Lindsay Nuttall
Advertising Manager	Ruairi Curran
Copywriter	Mike Boles
Art Director	Jerry Hollens
Account Director	David Young
Account Manager	Abbi Wolffe
Director	Malcolm Venville
Casa di Produzione	Therapy Films
Producer	Louise Jones
Music	Billy Bragg
Sound Design Company	Parv Thind
Digital Retoucher	Lee Aldridge
Typographer	Lee Aldridge