| Titolo | Up Your Taco Game 30" |
| Agenzia | The Works |
| Campagna | Up Your Taco Game |
| Cliente | Goodman Fielder |
| Marca | One Night in Mexico |
| Data di Prima Diffusione/Publicazione | 2017 / 9 |
| Settore | Preparati/Piatti pronti |
| Trama | Australians are being urged to up their taco game in a new ad from One Night in Mexico. It is the first ad from the brand promoting its range of taco meal kits from Goodman Fielder. The ad is set to Run-DMC’s classic hip hop track ‘It’s like that’ and shows a group of people breaking it down while making tacos. The launch campaign is the first from The Works for One Night in Mexico by Goodman Fielder. Damian Pincus, founder and creative partner at The Works says: “Australians love of Mexican food is outpacing traditional family mealtime favourites and One Night in Mexico is a new alternative for those seeking a contemporary taste of central America. It’s a privilege to be given the opportunity by Goodman Fielder to launch this brand into market and this campaign encourages Aussies to up their taco game in modern and cliché-free way.” One Night in Mexico is one of the main sponsors of The Bachelorette this year and will be integrated into the show. Kinda Grange, general manager for Goodman Fielder grocery adds: “We're very proud to launch this Australian innovation into Mexican Foods. One Night In Mexico was created after seeing an opportunity to bring the exciting, fresh and delicious food experience found in modern Mexican restaurants today into the grocery store, and help make it easy for anyone to make and enjoy at home. We believe One Night In Mexico offers a great way to up your taco game, and enjoy a fresh new take on Mexican at home.” |
| Tipo di Media | Televisione |
| Lunghezza | |
| Colonna sonora | Run DMC ‘It’s like that’ |
| General Manager | Kinda Grange |
| Marketing Manager | Katyana Armen |
| Brand Manager | Jessica Tahardi |
| Creative Partner | Damian Pincus |
| Art Director | Marijke Spain |
| Copywriter | Eric Franken |
| Creative Project Lead | Ben Glasson |
| Head of broadcast and content production | Rachel Solomon |
| Editor | Patrick Mazzolo |
| Producer | Mandy Payne |
| Producer | Sue Walker |
| Casa di Produzione | Buddy |
| Director | Ace Norton |
| Casting | Susie McLean |
| Media Agency | Slingshot |
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