JSX - "This Is How I Fly"

PMG Dallas, Stati Uniti

4136

Marca: JSX
Paese: Stati Uniti

Cliente: JSX

Titolo	This Is How I Fly
Agenzia	PMG
Campagna	This Is How I Fly
Cliente	JSX
Marca	JSX
Data di Prima Diffusione/Publicazione	2024 / 4
Settore	Trasporto Aereo, Ferroviario, Automobilistico, Marittimo.
Trama	Challenger air carrier brand, JSX, faces off against major airlines with a better way to fly, showcased through a new brand campaign – ‘This Is How I Fly.' Its agency of record, PMG, created a bold new brand look and design system for JSX, embodied in a national campaign that introduces JSX’s modern public charter flying experience to a wider range of travelers, while challenging the widely accepted notion that air travel is stressful. The new JSX visual aesthetic and tone of voice is bold and approachable, and shows savvy, forward-thinking travelers that there’s a better way to fly, on their own terms. The ‘This Is How I Fly’ platform comes to life through a full-funnel digital campaign that encompasses video, social, display, audio and OOH, and is centered on the idea that JSX is your key to seamless travel. From the ease of booking, to skipping crowded airports with chaotic boarding lines and planes with cramped seats, JSX helps you simplify and enjoy your travel experience. Campaign elements include :30, :15 and :06 spots, with an integrated multi-channel media plan that supports its 22 markets across US and Mexico.
Tipo di Media	Interattivo
Lunghezza	30 seconds
Market	Messico, Stati Uniti
Più informazioni	www.jsx.com
Executive Creative Director	Andrew Harper
Executive Creative Director	Kyle Kelley
Copywriter	Benjy Joung
President	Jon Dupuis
Art Director	Kevin Yurasovich
Designer	Hannah Huszar
Account Director	Monica Abbracciamento
Account Supervisor	Megan Orbach
Agency Producer	Bridget Fontenot
Agency Executive Producer	Amanda Huelse
Strategy Director	Stephanie Dworak
Strategy Director	Shelina Taki
Brand Strategy Manager	Yash Shah
Casa di Produzione	The Republic Co
Managing Director	Carrie Callaway
Executive Producer	Brian Hwang
Director	Andrew Ryan Shephard
Editor	Dean Pelton
Footage	Bryan Bayley
Special Effects / VFX	Barrett Lewis
Sound	Greg Carlson
Chief Executive Officer (CEO)	Alex Wilcox
Marketing Communications	Ben Kaufman
Senior Brand Manager	Ariana Diaz