Walid Kanaan
Chief Creative Officer at TBWA\RAAD
Dubai, Emirati Arabi
TitoloTwo London
Agenzia
Campagna The World is Tricky
Cliente Mashreq Bank
Marca Mashreq Bank
Data di Prima Diffusione/Publicazione 2020 / 2
Settore Istituti di Credito
Slogan In case your luggage goes to the wrong one
Trama Lost luggage is the last thing a traveler wants to experience and with so many documents at hand, it’s easy for passengers to forget about baggage loss insurance.

Based on the insight that many of the most visited destinations have homonymous cities somewhere else on earth, Mashreq Bank took this opportunity to promote an often-disregarded credit card benefit: Baggage loss insurance. Because if the world can be confusing for us, it could also be tricky for our luggage.
Tipo di Media Stampa e stampati
Creative / Art Direction
Creative / Copywriter
Creative / Art Direction
Executive Creative Director
Executive Creative Director
Chief Creative Officer

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