Suez - "When the city becomes alive (30 sec)"

Saatchi & Saatchi Duke

Saatchi & Saatchi Duke Saint Denis, Francia

Premi

7142

Marca: Suez
Paese: Francia

Cliente: Suez

Titolo	When the city becomes alive (30 sec)
Titolo (Lingua Originale)	Quand la ville prend vie (30 sec)
Agenzia	Saatchi & Saatchi Duke
Campagna	When the city becomes alive - Suez
Cliente	Suez
Marca	Suez
Data di Prima Diffusione/Publicazione	2005 / 10
Settore	Autorita' per l'Energia e per le Acque (utilities)
Slogan	Energy, water and waste services. Suez. Delivering the essentials of life
Slogan (Lingua Originale)	L'énergie, l'eau, la propreté. Suez. Vous apporter l'essentiel de la vie
Problema	The film shows a model of a city gradually coming alive as the services provided by SUEZ are deployed: - Energy and related services, which are symbolized by the light that progressively illuminates the town, and domestic gas supply; - water, evoked by a public fountain and the distributor of water; - waste services represented by waste collection
Problema (Lingua Originale)	La maquette d'une ville s'anime au fur et à mesure que les services apportés par Suez se déploient: - l'énergie et les services associés symbolisent la lumière éclairant progressivement la ville et le gaz domestique; - l'eau symbolisée par une fontaine publique et la distribution d'eau;
Risultato	The choice of a director, specialist in digital animation and filming was decisive in giving the film all its magic. He also injected a touch of poetry, notably through the choice of music, as well as a touch of humor, with dozens of little details to be discovered in each shot of this film. The idea of life being infused into this formerly inanimate town and the sense of proximity are hence reinforced with the viewer
Risultato (Lingua Originale)	Le choix d'un réalisateur spécialiste de la mise en scène et de l'animation numérique a permis au film de donner toute sa magie. En outre, il a apporté une touche de poésie, notamment dans le choix de la musique, ainsi qu'une touche d'humour avec quantité de petits détails à découvrir dans chacun des plans de ce film. La vie dans cette ville à l'origine inanimée et le sentiment de proximité avec le spectateurs en sont renforcés
Tipo di Media	Televisione e Cinema
Lunghezza	30 seconds
Market	Europe, Belgio, Francia
Casa di Produzione	Partizan Paris
Advertising Manager	Valérie Bernis
Advertising Manager	Karine Rachmann
Advertising Manager	Jacques Van Hee
Account Manager	Xavier Royaux
Account Manager	Anne-France Quentric
Account Manager	François Brogi
Creative Director	Christophe Coffre
Art Director	Delphine Bojago
Singer	Shirley Duval
Music Composer	Harry Nilson
Copywriter	Jean-Guillaume Pascaud
Agency Producer	Martine Joly
Director	Antoine Bardou-Jacquet