CoorDown - "The Hiring Chain"

Small

Small New York, Stati Uniti

7480

Titolo	The Hiring Chain
Agenzia	Small
Campagna	The Hiring Chain
Cliente	CoorDown
Marca	CoorDown
Data di Prima Diffusione/Publicazione	2021 / 3
Settore	Fondazioni caritatevoli, Volontariato
Trama	Award-winning artist Sting performs the original song 'The Hiring Chain', which is the focus of the campaign video. The punchy, joyful lyrics come to life on screen and bear witness to the 'virtuous' chain of inclusion in the workplace. In the first scene, a young woman named Simone is at work at the bakery, showing customers her skills. One of these customers is a lawyer who is impressed and decides in turn to hire a young man and give him a chance. From there, a chain reaction ensues: the young men and women featured in the video and song show that the more people with Down syndrome are seen at work, the more they are recognised as valuable employees. Challenging low expectations and prejudices, thus creating opportunities for new hires.
Tipo di Media	Televisione
Lunghezza	104 seconds
Executive Creative Director	Luca Pannese
Executive Creative Director	Luca Lorenzini
Casa di Produzione	Indiana Productions
Director	Rich Lee
Direttore della fotografia	Christopher Probst
Colorist	Christopher Probst
Executive Producer	Karim Bartoletti
Producer	Silvia Bergamaschi
Editor	Luca Angeleri
Singer	Sting
Digital Agency	Adoratorio