| Titolo | Light Bulb |
| Agenzia | AMV BBDO |
| Campagna | Light Bulb |
| Cliente | The Economist |
| Marca | The Economist |
| Data di Prima Diffusione/Publicazione | 2004 / 5 |
| Prodotto | The Economist |
| Settore | Giornali, Libri, Periodici |
| Tipo di Media | Esterna |
| Market | Regno Unito |
| Creative Director | Paul Belford |
| Creative Director | Nigel Roberts |
| Art Director | Paul Belford |
| Copywriter | Nigel Roberts |
| Account Supervisor | Oliver Forder |
| Account Supervisor | Rob Moore |
| Account Supervisor | Adam Kennedy |
| Account Supervisor | Simon Lamplough |
| Advertiser's Supervisor | Jacqui Kean |
| Art Director | Tony Hardcastle |
| Art Director | Roy Hyndman |
| Art Director | Matt Doman |
| Typographer | John Tisdall |
| Copywriter | Mark Tweddell |
| Copywriter | Tim Riley |
| Copywriter | Ian Heartfield |
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