| Titolo | Signs |
| Agenzia | JWT Atlanta |
| Campagna | Signs |
| Cliente | Atlanta Union Mission |
| Marca | Altanta Union Mission |
| Posted | Mag 2005 |
| Prodotto | Homeless Shelter |
| Settore | Servizi Professionali per il consumatore |
| Slogan | If there's a cure for homelessness, this is it. |
| Trama | Actual former homeless people, carrying signs of success vs. signs of poverty. |
| Filosofia | Take the cardboard signs of homeless people, and turn them into positive messages. |
| Problema | Increase awareness of homelessness, and a unique solution for it. |
| Risultato | Donations to the Atlanta Union Mission have increased by over 25%. |
| Tipo di Media | Televisione e Cinema |
| Lunghezza | |
| Market | Stati Uniti |
| Art Director | Jay Blizzard |
| Other | Shaun Campbell |
| Director | Sam Crawford |
| Other | Colleen Kilduff |
| Account Executive | Kyle Lusk |
| Other | George Medland |
| Executive Creative Director | Scott Nelson |
| Copywriter | Dave Perks |
| Creative Director | Monty Wyne |
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