| Titolo | Soup |
| Agenzia | Grey Group Canada |
| Campagna | The dignity project |
| Cliente | The Salvation Army |
| Marca | The Salvation Army |
| Posted | Gennaio 2011 |
| Settore | Fondazioni caritatevoli, Volontariato |
| Slogan | With Your Donation, a Sense of Dignity is Within Reach |
| Filosofia | In advance of their annual Christmas donation drive, The Salvation Army has launched a multi-media campaign designed to increase donations during the Christmas season. The campaign, created by Grey Canada, asks the public to put themselves in the place of the 3 million Canadians without access to everyday resources by illustrating that for many life’s basic necessities are out of reach. |
| Tipo di Media | Billboard |
| Creative Director | Carl W. Jones |
| Art Director | Rick Mayzis |
| Art Director | Dylan Moggey |
| Copywriter | Christ Tropak |
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SEE ALLif we morenos are 80% of the population, then why are we not in 80% of the ads?
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