SVP, Associate Director of Integrated Production
at
Arnold Worldwide
Boston, Stati Uniti
| Titolo | Marlene’s Tip: Lucky |
| Agenzia | Arnold |
| Campagna | Tips From Former Smokers |
| Cliente | Centres for Disease Control & Prevention |
| Marca | CDC |
| Data di Prima Diffusione/Publicazione | 2014 / 4 |
| Settore | Anti-Drug/Alcohol/Tobacco Message |
| Slogan | You can quit. |
| Risultato | The Tips campaign isn’t about showing that cigarettes kill. We feature real people living with the actual ramifications of a tobacco-related disease. They give helpful tips to current smokers on how to deal with that disease incase they get the same disease. Marlene has macular degeneration. |
| Tipo di Media | Radio |
| Lunghezza | |
| Executive Creative Director | Wade Devers |
| Executive Creative Director | Pete Johnson |
| Creative Director/Copywriter | Bill Girouard |
| Creative Director/Art Director | Josh Tetrault |
| Producer | Spring Clinton |
| Managing Director | Paul Nelson |
| Marketing Director | Lauren Hyatt |
| Director | Christopher Quinn |
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