Vodafone - "Decisive Moments - Lewis Hamilton"

BBH

BBH London, Regno Unito

14210

Titolo	Decisive Moments - Lewis Hamilton
Agenzia	BBH
Campagna	Decisive Moments - Lewis Hamilton
Cliente	Vodafone
Marca	Vodafone
Data di Prima Diffusione/Publicazione	2008 / 3
Settore	Servizi per la telecomunicazione
Slogan	Make the most of now.
Trama	Decisive Moments dramatises the process of decision-making by featuring Lewis Hamilton racing in his car in parallel with a man racing through the city to get to his love interest. Lewis demonstrates the need to make split second decisions in his F1 career but this also translates into every day life. The male character in the film also shows that making the most of every moment can sometimes be the difference between winning and losing.
Problema	Continue the Vodafone call to action of make the most of now, using their sponsorship of Vodafone Mclaren Mercedes as the platform.
Tipo di Media	Televisione
Lunghezza	60 seconds
Market	Regno Unito
Casa di Produzione	Nice Shirt Films
Post Production	Glassworks
Actor / Celebrity	Lewis Hamilton
Advertising Manager	David Wheldon
Creative Director	Nick Gill
Creative Team	Ian Williamson
Creative Team	Steve Wakelam
Account Planner	Sarah Watson
Agency Producer	Ruben Mercadal
Production Company Producer	Richard Martin
Director	Sean Meehan
Direttore della fotografia	Sean Meehan
Editor	Paul Watts
Editing Company	The Quarry
Music Composer	Tom Hodge
Voice	Judi Dench
Producer	Sam McGarry