Travelers - "Delivery"

Fallon

Fallon Minneapolis, Stati Uniti

5849

Titolo	Delivery
Agenzia	Fallon
Campagna	In-Synch - Travelers
Cliente	St. Paul Travelers
Marca	Travelers
Posted	Aprile 2008
Settore	Istituti di Credito
Trama	This is the first major brand spot featuring the Travelers umbrella since it was reacquired from Citigroup. The familiar red umbrella represented Travelers and insurance protection for decades. With the whimsy and charm of a classic fairytale, the spot follows the adventures of a dapper man delivering a 35-foot umbrella to its new owner in the city. Along his metaphoric journey, he uses this incredible umbrella to come to the aid of the people in need he encounters along the way. The man uses the umbrella to shelter a group of children from a storm, he ferries a stranded circus across a river, and then flies a pair of kids home after their bicycle breaks down. Finally arriving at his destination, he sits proudly atop the building, with the umbrella hovering above him. From this vantage point, he delights in the discovery that the city is filled with similar red umbrellas. The connection to Travelers is completewhen you need the umbrella, it will be there.
Tipo di Media	Televisione
Lunghezza	60 seconds
Editing Company	Work
Music Production	Stimmung
Executive Creative Director	Al Kelly
Creative Director	Scott O'Leary
Creative Director	Ryan Peck
Creative Director	Todd Riddle
Art Director	Scott O'Leary
Copywriter	Ryan Peck
Agency Executive Producer	Kate Talbott
Casa di Produzione	MJZ
Director	Rupert Sanders