Titolo | Real Soaps |
Agenzia | MullenLowe SSP3 Colombia |
Campagna | Real Soaps |
Cliente | Unilever |
Marca | Dove |
Data di Prima Diffusione/Publicazione | 2022 / 3 |
Settore | Saponi |
Filosofia | 80% of women are unhappy with what they see in the mirror and try to hide parts of their skin such as freckles, wrinkles and stretch marks. At Dove we made a tribute to skin through the iconic soap bar that we always see as smooth and perfect, this time revealing those factory details such as cracks and slits, that, just like the marks on the skin, make part of real beauty. #RealSoaps |
Tipo di Media | Integrated Media/360 Activation |
Lunghezza | |
Chief Executive Officer (CEO) | Francisco Samper |
Global Chief Creative Officer | Jose Miguel Sokoloff |
Executive Creative Director | Juan David Pardo |
Executive Creative Director | Diego Muñoz |
Chief Business Officer | Jose Manuel Hoyos |
Creative Director | Néstor Benjumea |
Creative Director | Andrés Celis |
Copywriter | Natalia Chona |
Art Director | Natalia Cabrera |
Art Director | Alejandra Lopez ramirez |
Account Director | Natalia Fuentes |
Account Executive | Gabriela López |
Account Executive | Mateo Londono |
Production Director | Jose Vicente Altamar |
Agency Producer | Tiffany Bernal |
Editor | John Castro |
Editor | Juan Rivadeneira |
Digital Director | Jennifer Boshell |
Director | Alejandro Ranchez |
Photographer | Francisco Giraldo |