Titolo | Last Orders |
Agenzia | Lowe London |
Campagna | Reassuringly Expensive - Stella Artois |
Cliente | InBev / Labatt Brewing Company |
Marca | Stella Artois |
Data di Prima Diffusione/Publicazione | 1998 / 8 |
Prodotto | Draught, Canned and Bottled Lager |
Settore | Birre |
Slogan | Reassuringly Expensive |
Filosofia | This case documents how Stella Artois advertising has fostered a desired and revered brand, and has contributed to direct sales growth with a profitable return on investment. A consistent creative approach, focusing on quality, has maintained premium and aspirational brand credentials for an audience increasingly exposed to cut-price messages. Additionally, advertising has a demonstrable multiplier effect on the effectiveness and value of promotions, allowing them to grow long-term penetration, a phenomenon not seen elsewhere in this category. |
Tipo di Media | Televisione |
Lunghezza | |
Market | Regno Unito |
Art Director | Vince Squibb |
Account Executive | Harriet Bell |
Account Executive | Jeremy Bowles |
Copywriter | Vince Squibb |
Advertising Manager | Phil Rumbol |
Actor / Celebrity | Denis Lavant |
Account Planner | Jo Reid |
Casa di Produzione | Academy Films |
Creative Director | Charles Inge |
Copywriter | Paul Silburn |