| Titolo | Face Cream |
| Agenzia | BBH |
| Campagna | Boddingtons |
| Cliente | AB Inbev |
| Marca | Boddingtons |
| Data di Prima Diffusione/Publicazione | 1992 / 1 |
| Settore | Birre |
| Slogan | The Cream of Manchester |
| Trama | A woman rubs Boddingtons cream on her face before her boyfriend arrives to take her out on a date. |
| Filosofia | We decided to celebrate the brands Manchester roots and the product characteristic that most sets it apart from conventional Southern beers its creaminess. The campaign also aimed to use a distinctively northern tone of voice and a consistent branded look. |
| Problema | When Whitbread bought Boddingtons in 1989, 80% of the brands sales were in the North West region. Whitbread wanted to grow Boddingtons beyond its heartland, without alienating its fans. |
| Tipo di Media | Televisione |
| Lunghezza | |
| Market | Europe |
| Executive Creative Director | Sir John Hegarty |
| Copywriter | Tom Hudson |
| Art Director | Mike Wells |
| Agency Producer | Philippa Crane |
| Director | John Lloyd |
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