| Titolo | 0mph |
| Agenzia | WCRS |
| Campagna | BMW Z4 Launch |
| Cliente | BMW |
| Marca | BMW |
| Posted | Luglio 2003 |
| Prodotto | Z4 |
| Settore | Auto Nuove |
| Slogan | 0mph Never Looked So Fast |
| Filosofia | O mph shows a series of forms reflected dynamically on the surface of the car giving the impression of the car in motion. The ad ends with the line O mph never looked so fast and it is revealed that that car is actually stationary. |
| Problema | The new BMW Z4 launched in the UK with two 30 second films that focused on the dynamic character of the new Z4. Following on from the BMW 7 Series, that launched last March, the BMW Z4 is the latest expression of BMWs new design philosophy that offers a taste of things to come. The Z4 is being positioned as a true roadster for people who enjoy driving and will compete head to head with the Porsche Boxster and Audi TT. |
| Tipo di Media | Televisione |
| Lunghezza | |
| Market | Regno Unito |
| Executive Creative Director | Leon Jaume |
| Art Director | Andy Dibb |
| Copywriter | Steve Little |
| Director | John Selby |
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