The Chicago International Film Festival - "Life Scripted Live"

Ogilvy Chicago

Ogilvy Chicago Chicago, Stati Uniti

Premi

1631

Marca: The Chicago International Film Festival
Paese: Stati Uniti

Cliente: The Chicago International Film Festival

Titolo	Life Scripted Live
Agenzia	Ogilvy Chicago
Campagna	Life, Scripted
Cliente	The Chicago International Film Festival
Marca	The Chicago International Film Festival
Data di Prima Diffusione/Publicazione	2021 / 10
Settore	Fiere, Eventi, Festivals
Trama	Film festivals often feel pretentious, exclusive, and inaccessible to the general public. So, in order to invite people from all walks of life to The Chicago International Film Festival, we created a contextual out-of-home campaign that used short screenplays to narrate the everyday happenings of the city. The stars? Ordinary people. We scripted life everywhere—from bus shelters and gas stations to daycares and dry cleaners. We even scripted our festival itself, surprising attendees with an interactive digital billboard that detailed the events of the evening in real time. By the end of the night, we’d written 72 live scripts about date nights, girls’ nights, and everything in between. In the end, we gave our audience the most important role in the festival — and showed that every one of us has a story worth telling.
Tipo di Media	Case Study
Lunghezza	107 seconds
Deputy Chief Creative Officer, Worldwide	Joe Sciarrotta
Executive Creative Director	Dave Loew
Executive Design Director	Gabe Usadel
Executive Creative Director	Luis Gabriel Ramirez Arias
Group Creative Director	Hital Pandya
Design Creative Director	Connor Fleming
Copywriter	Hannah Lacava
Art Director	Summers Ford
Design Director	Lucia Vaughan
Design Director	Sho Watanabe
Executive Producer	Gayle McCormick
Producer	Mackenzi Schumann