O Boticário - "#MakeYourLovePresent"

AlmapBBDO

AlmapBBDO São Paulo, Brasile

1558

Marca: O Boticário
Paese: Brasile

Cliente: O Boticário

Titolo	#MakeYourLovePresent
Agenzia	AlmapBBDO
Campagna	Make Your Love Present
Cliente	O Boticário
Marca	O Boticário
Data di Prima Diffusione/Publicazione	2023 / 12
Settore	Cosmetica, Prodotti di bellezza, Profumi
Trama	In an era of overstimulation, being fully present is increasingly rare, and “artificial intimacy”– the phenomenon in which we neglect relationships and our routines – has a direct impact on the way people connect to one another, and their social and emotional skills. In a recent talk at South by Southwest (SXSW), therapist and NYU professor Esther Perel explored the issue, and the way in which new technologies are affecting our mental health. O Boticário, one of the most beloved cosmetics brand in Brazil and one of the nation’s largest franchises, understands the importance of relationships, connections, and love – all of which inspired their Christmas campaign, “Make Your Love Present,” to show that no present is better than being present with your loved ones, here and now. The message is designed to spark a conversation about active presence and its effect on the way we connect to one another. Created by AlmapBBDO, the film takes a metaphorical approach to depicting presence and absence in interpersonal relationships, exploring the ways in which the stimuli around us affect our perception and distance us from our loved ones, from friendships to romantic relationships, family, and even at work. Throughout the video, to the tune of “I’ll Be There” by the Jackson 5, the characters are transformed and come to be fully, truly present during their everyday lives.
Tipo di Media	Televisione
Lunghezza	60 seconds
Agency	AlmapBBDO
Account Planner	Rita Almeida
Account Planner	Daniela Ferrari
Media (Agency side)	Rafaela Alves
Media (Agency side)	Luana Gallizzi
Media (Agency side)	Suellen Kiss
Art Buyer	Tereza Setti
Photographer	Gustavo Zylbersztajn
Wardrobe / Stylist	Thiago Ferraz
Production	Iconoclast Publishing
Director	Ian Ruschel
Managing Director	Pity Lieutaud
Executive Producer	Alonso Sperb
Executive Producer	Francesco Civita
DP	Maurício Padilha
Gaffer	Denis Magalhães Peres
Art Director	Martino Piccinini
Motion	Lucas Carvalho
Post	Nash Vfx
CGI	Nash Vfx
Controller	Lucas Pereira
Sound Production	Raw Audio
Music Production	Fernando Forni
Coordination	Robério Barbosa
President/CEO	Filipe Bartholomeu
Chief Creative Officer	Luiz Sanches
Executive Creative Director	Rafael Gil
Executive Creative Director	Rodrigo de Almeida
Creative Team	Rynaldo Gondim
Creative Team	Aline Fucs
Creative Team	Felipe Paganoti
Creative Team	Igor Pontes
Audiovisual Producer	Diego Villas Boas
Audiovisual Producer	Juliana Henriques
Audiovisual Producer	Aline Silva
Agency Liaison	Camilla Massari
Agency Liaison	Daniela Teixeira
Agency Liaison	Andressa Duo
Agency Liaison	Bruna de Andrade Defelippe
Agency Liaison	Amanda Lopes Moutinho
Agency Liaison	Monique Costa
Agency Liaison	Nataly Barros
Agency Liaison	Pedro Miranda
Agency Liaison	Gus Souza
Executive Producer	Soraya Amaral
Makeup Department	Patrick Guisso
Executive Production	Luja Casaro
Production Coordinator	André Bauer
Production Coordinator	Marina Blum
Production Assistant	Carol Latorre
Production Assistant	Carolina Loureiro
Production Assistant	Vinicius Gaspar
Creative / Production	Luja Casaro
Creative Resource Manager	Guilherme Dellavalle
Creative Resource Manager	Lilian Santos
Creative Resource Manager	Marcela Bordin
Creative Resource Manager	Nathalia Schultz
Creative Resource Manager	Priscila Kubo
Assistant Director	Patricia Jaeger
Assistant Director	Fernanda Duarte
Assistant Director	Giulia Levy Costa
Camera Assistant	Alessandro Valese
Camera Assistant	Parvati Louize de Caetano Almeida
2D Assist	Dario Valese Alonso
Drone Operator	Renato Monteiro Passarelli
Drone Operator	Luiz Roberto Pereira Albertin
Drone Operator	Caio da Silva Viana
DP	Fernando Siqueira Kunrath
Camera Assistant	André de Oliveira Alves
Camera Assistant	Ricardo Angel Lima Pineiro
2D Assist	Raquel Balbino Gonçalves de Oliveira
Electricians	Milton dos Santos Júnior
Electricians	Miguel Gomes Cardoso Júnior
Associate Art Director	Luisa Burmann
Art Producer	Carlos Massuia Neto
Wardrobe Stylist	Elizabeth Magalhães
Wardrobe	Gilson Virginio de Oliveira Junior
Wardrobe	Bruno Gustavo Souza Correia
Wardrobe	Agatha Barbosa de Lima
Makeup Department	Fabiana Mizukami
Makeup Department	Victor Ewerton Marques Silva
Makeup Department	Elisani da Silva Sousa
Makeup Department	Nathalie Moreno Dutra
Makeup Department	Sarah Campos de Lima Carvalho
Manicurist	Miriam Antonia Vieira
Casting Production	Giovanna Rouvier
Casting	Gabriel Rouvier
Casting	Thiago Santos Dias
Casting	Rodrigo Freire Ribeiro
Production Coordinator	Reinaldo Faria Ancieto Júnior
Production Company Producer	Ronder William
Production Company Producer	Patrícia Kojima
Production Assistant	Erlon Sousa dos Santos
Location supervisor	Tatiana Setton Verea
Prod Coordinator	Priscilla Paduano
Prod Coordinator	Tutu Mesquisa
Assist. Production Supervisor	Leticia Harumi
Editor	Robi Bonoldi
Assistant Editor	Giancarlo Noll
Post	Georges Sakamoto
Footage	Marla Color Grading
Footage	Fernando Lui
Motion/Design	Gabriel Amorim
CG Supervisor	Cirilo Bonazzi
CG Producer	Flávia Gannam
Video editing	Phillipe Cunha
Legal	Ellen Mesquita
Legal	Monica Figueiredo
Music Director	Hilton Raw
Sound Design and Mix	Enrico Maccio
Sound Design and Mix	Philip Braunstein
Agency Liaison	Carol Peternelli
Voice	Maristane Dresh