Volkswagen - "Generations"

AlmapBBDO

AlmapBBDO São Paulo, Brasile

19918

Marca: Volkswagen
Paese: Brasile

Cliente: Volkswagen

Titolo	Generations
Agenzia	AlmapBBDO
Campagna	Generations
Cliente	Volkswagen
Marca	Volkswagen
Data di Prima Diffusione/Publicazione	2023 / 8
Settore	Auto Nuove
Trama	The campaign by AlmapBBDO which used artificial intelligence to reunited Elis Regina, one of the greatest Brazilian singers of all time, with her daughter Maria Rita, a modern-day icon with 8 Grammys to her name, four decades after Elis’s untimely death, has already become a watershed in the history of Volkswagen do Brasil and of Brazilian advertising. Shortly after it went live, it became a Twitter trending topic for over 24 hours. On digital platforms, including the brand’s social media and influencers’ posts, it reached over 50 million organic views. It also ranked 1st in Google Trends searches, 1st in YouTube’s trending videos, and got 99% positive comments on the brand’s social media. The reunion meant that Maria Rita, who lost her mother when she was just four years old, was able to sing a moving duet alongside her mother with the help of technology. In the two-minute film, Maria Rita is at the wheel of the 100% electric version of the Kombi, when a car pulls alongside her on the same highway: it’s Elis, driving the classic Volkswagen model.
Tipo di Media	Televisione
Lunghezza	120 seconds
Agency	AlmapBBDO
Advertising Manager	Livia Kinoshita
Advertising Manager	Cristiano Mineiro
Advertising Manager	Arthur Rocha
Account Planner	Sérgio Katz
Account Planner	Bruno Ortiz Machado
Account Planner	Júlia Albero
Account Planner	Lavieri Junior
Media (Agency side)	Rafaela Alves
Media (Agency side)	Luana Gallizzi
Media (Agency side)	Everton Maciel
Content	Cristiana Uehara
Content	Hannamy Layla
Casa di Produzione	Boiler Filmes
Director	Dulcídio Caldeira
Executive Producer	Juliana Martellotta
Client Supervisor	Jonas Monte
Client Supervisor	Jess Thomaz
DP	Juliano Lopes
Post	Rafael Barão
Production	Rafael Barão
Colorist	Acauan Pastore
Post	Equipe Raw Áudio
Production	Equipe Raw Áudio
Coordinator	Robério Barbosa
President/CEO	Filipe Bartholomeu
Chief Creative Officer	Luiz Sanches
Executive Creative Director	Rodrigo Almeida
Executive Creative Director	Rafael Gil
Executive Creative Director	Iron Brito
Executive Creative Director	Felipe Cirino
Creative Team	Francis Allan
Creative Team	Gustavo Tasselli
AV Producer	Diego Villas Bôas
AV Producer	Vera Jacinto
AV Producer	Murillo Moretti
Communications	Christiano Bock
Communications	Mariana Nanes
Communications	Stephanie Gasparini
Communications	Juliana Stern
Communications	Fernanda Waniarka
Communications	Bruna Nascimento
B.I.	Diego Rodrigues
B.I.	Guilherme von Brewer
B.I.	Amanda Rosa
B.I.	Sara Ribeiro
B.I.	Matheus Rodrigues
B.I.	Victor Castilho
Chief Creative Technology Officer	Lilian Cavallini
Project Leader	Sabrina Ramiles
Project Assist	Vinicyus Maciel
UX Director	Paulo Savela
SEO Expert	Mayk Sousa
Graphics	José Roberto
Head of Client Services/Production	Larissa Perrotta
Production lead	Juliana Sigolo
Coordination	Bruna Fernandes
Coordination	Cintia Varella
Coordination	Marina Rohnik
Second Unit Director	Rafael Martineli
Art Director	Martin Garcia
Production Coordination	Roberto Bellezia
Production Coordination	Magali Heinze
Wardrobe	Giovanna Moretto
Casting	Cintia Cappellano
Actor / Celebrity	Maria Rita
Agent	Alexandre Rodrigues Rosa
Agent	Verônica Falcão Rodrigues Braga
Executive Producer	Mariana Da Annunciação Dos Reis
Hair and Makeup	Ricardo Dos Anjos
Wardrobe / Stylist	Heleno Manoel
Editor	Ricardo Quintela
Assistant Editor	Fabio José Bento
Post	Renata Dalbem
Post	José Neto
Music Production Manager	Fernando Forni
Music Production Manager	Ricardo Pinda
Music Production Manager	Rogerinho Pereira
Music Director	Hilton Raw
Sound Design and Mix	Enrico Maccio
Sound Design and Mix	Philip Braunstein
Communications	Carol Peternelli
Voice	Maria Rita
Studio	RJ Cia do Técnicos
Sound Engineer	Flavio Senna