Eletromidia - "Guarded Bus Stop"

AlmapBBDO

AlmapBBDO São Paulo, Brasile

5316

Titolo	Guarded Bus Stop
Agenzia	AlmapBBDO
Campagna	Guarded Bus Stop
Cliente	Eletromidia
Marca	Eletromidia
Data di Prima Diffusione/Publicazione	2023 / 6
Settore	Servizi di Comunicazione, Pubblicita' e Marketing
Trama	Eletromidia, the leading company in Brazil’s out-of-home advertising market, has just unveiled the first ten locations for the Abrigo Amigo bus shelter project in São Paulo as part of an initiative developed hand in hand with ad agency AlmapBBDO. Originally dubbed “Guarded Bus Stop,” the project, which was awarded a Gold Lion at Cannes this year, has gained momentum and begun a new phase of expansion, with 100 locations across São Paulo, Rio de Janeiro, and Campinas. The project has been made possible thanks to partnerships with brands such as Santander, Vivo, Bradesco Seguros, Sempre Livre, Diageo, and Anhanguera, as well as support from the city and state of São Paulo and the federal government.
Tipo di Media	Case Study
Lunghezza	135 seconds
Creative Team	Rafael Gil
Creative Team	Rodrigo Almeida
Creative Team	Gustavo Tasselli
Creative Team	Ingryd Cruz
Creative Team	Fernando Christo
Media (Agency side)	Rafaela Alves
Media (Agency side)	Suellen Kiss
Media (Agency side)	Thiago Gonzales
Casa di Produzione	CINE
Chief Executive Officer (CEO)	Filipe Bartholomeu
Chief Creative Officer	Luiz Sanches
Chief Creative Officer	Marco Giannelli
Executive Creative Director	Rafael Gil
Executive Creative Director	Rodrigo Almeida
Advertising Manager	Lucio Schneider
Advertising Manager	Marcelo Pacheco