| Titolo | Message From Carl Sagan |
| Agenzia | AlmapBBDO |
| Campagna | Message From Carl Sagan |
| Cliente | Global Compact Brazil Network |
| Marca | Global Compact Brazil Network |
| Data di Prima Diffusione/Publicazione | 2023 / 5 |
| Settore | Enti/Istituzioni/Organizzazioni no-profit |
| Filosofia | In the mid-1980s, when environmental issues weren't considered as relevant as they are today and ESG had yet to exist as a concept, the visionary Carl Sagan, a Harvard professor and the author of more than 20 books, both on science and science fiction, was raising the alarm about the risks of climate change and the role humanity was playing in destroying the planet. Sagan said back then that even a one-degree change to the planet's temperature would be enough to provoke terrible suffering worldwide. And he was right. Forty years on, Sagan's speeches are at the heart of a new film from the UN Global Compact, with creative by AlmapBBDO and Boiler Filmes. Using Sagan's original recordings, the film shows an installation featuring automatons of wild animals, hand-crafted by Argentine artist Pablo Lavezzari and driven by the tape spooling out of an old tape player. The soundtrack to Sagan's words is “When The Land Meets The Sea," a song made out of a single tape loop by Amulets, an artist known as “The Tape Wizard”. The installation was set up at Bolsa de Arte in São Paulo, a gallery which put on an exhibit for guests. The idea is for the piece to be exhibited at galleries abroad in the second half of 2023. The campaign is designed to make people reflect about an issue that was urgent then and is a full-blown emergency today. The idea is to invite companies to commit to the aims and goals of the UN Global Compact, a 2000 initiative that seeks to lead the corporate world in adopting humanitarian action. |
| Tipo di Media | Interattivo |
| Lunghezza | |
| Colonna sonora | "When The Land Meets The Sea," By Amulets |
| President & CEO | Filipe Bartholomeu |
| Chief Creative Officer | Luiz Sanches |
| Chief Creative Officer | Pernil |
| Approval Client | Carlos Pereira |
| Casa di Produzione | Boiler Filmes |
| Director | Dulcídio Caldeira |
| Executive Producer | Juliana Martellotta |
| Head of Client Services | Larissa Perrotta |
| Client Services | Jess Thomaz |
| Client Services | Jonas Monte |
| Client Services | Maria Clara Gonçalves |
| Head of Production | Juliana Sigolo |
| Coordinator | Bruna Fernandes |
| Coordinator | Cintia Varella |
| Coordinator | Marina Ronik |
| Coordinator | Michel Nogueira |
| Director Of Production | Fábio Arisaka |
| 1st AD | Bruno Roberti |
| DP | Fe Oliveira |
| Art Director | Erika Betbeder |
| Object Producer | Daiana Arna |
| Artist | Pablo Lavezzari |
| Effects | Cesar Utimura |
| Editor | Ricardo Quintela |
| Post Production Coordinator | Ricardo Quintela |
| Post-production Supervisor | Rafael Barão |
| VFX/Post Production | Flow Effects |
| Color Grade Artist | Acauan Pastore |
| Audio Post Production | Estudio A9 |
| Music Licensing | A9 Studio |
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