Titolo | Condom |
Agenzia | Follis, LLC |
Campagna | Condom |
Cliente | Kenneth Cole |
Marca | Kenneth Cole |
Posted | Settembre 2011 |
Settore | Calzature |
Filosofia | This was freelnace project done two years before co-founding my agency, Follis&Verdi. |
Problema | Background:Kenneth Cole (the guy) despised ad agencies. To him they were overpaid and "undertalented". Yet he realized the need for marketing and innovative thinking. Challenge:Create a low-cost, high-impact campaign that would create a buzz while giving the brand a distinct, memorable, positive, fashion forward personality. |
Risultato | An entertaining, press worthy, award-winning campaign that helped propel Cole from 3 stores to 103 stores and become major brand. |
Tipo di Media | Pubblicita' su periodici |
Concept | John Follis |
Creative Director | Richard Kirshenbaum |
Creative Director | John Follis |
Creative / Art Direction | John Follis |