Knudson Roll Formers - "One Knudson Earl"

Cactus Marketing Communications

Cactus Marketing Communications Denver, Stati Uniti

3758

Titolo	One Knudson Earl
Agenzia	Cactus Marketing Communications
Campagna	One Knudson Earl
Cliente	Knudson Manufacturing
Marca	Knudson Roll Formers
Posted	Luglio 2006
Settore	Varie
Slogan	1 Knudson
Trama	A distinguished on-site, metal roll forming manufacturer known for its innovative designs and durable equipment, Knudson Manufacturing, Inc. enlisted Cactus to develop a print campaign to strengthen Knudsons brand recognition and increase awareness of its competitive advantages. In an industry not known for interesting creative, Knudson wanted to break all barriers with an edgy, artistic campaign that stands out in the pages trade publications.
Problema	Targeting gutter and roofing contractors, coil suppliers and homebuilders, Knudson wanted to convey how its reliable, durable machines help businesses and their employees thrive. To this end, Cactus created the One Knudson campaign to show that Knudsons machines not only accomplish the task at hand, they provide end users a lifestyle and sense of security that no other machines offer.
Tipo di Media	Pubblicita' su periodici
Market	Americas, Stati Uniti
Strategic Director	Joe Conrad
Creative Director	Norm Shearer
Art Director	Jeff Strahl
Post Production	Mark Tanner
Copywriter	Brian Watson
Photographer	John Johnston