Bobby Pawar
CCO and Chairman at Havas Group India
Mumbai, India
TitoloDwarf Depression 1
Agenzia
Campagna Dwarf Depression 1
Cliente Loving Hands Ministry
Marca Loving Hands Ministry
PostedLuglio 2011
Settore Istituzioni/Associazioni
Filosofia Find a way to talk about a sensitive subject, without pushing up the defences of the target audience.Convey to young adults that depression can be combated with the right advice and guidance.
Problema To people suffering from depression, it can seem overwhelming. Almost as if it is suffocating them or towering over them. These posters, put up in colleges and other hang outs of young adults, use a graphic representation to convey the power of advice and counselling when it comes to dwarfing the problems of depression.
Risultato There was a 21% increase the calls for help in a month.
Tipo di Media Packaging, Branding & Design
Chief Creative Officer
Illustrator

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