Titolo | Dwarf Depression 1 |
Agenzia | Mudra Communications Pvt. Ltd. |
Campagna | Dwarf Depression 1 |
Cliente | Loving Hands Ministry |
Marca | Loving Hands Ministry |
Posted | Luglio 2011 |
Settore | Istituzioni/Associazioni |
Filosofia | Find a way to talk about a sensitive subject, without pushing up the defences of the target audience.Convey to young adults that depression can be combated with the right advice and guidance. |
Problema | To people suffering from depression, it can seem overwhelming. Almost as if it is suffocating them or towering over them. These posters, put up in colleges and other hang outs of young adults, use a graphic representation to convey the power of advice and counselling when it comes to dwarfing the problems of depression. |
Risultato | There was a 21% increase the calls for help in a month. |
Tipo di Media | Packaging, Branding & Design |
Chief Creative Officer | Bobby Pawar |
Illustrator | Sailesh Khandeparkar |