A car drives around with its horning blaring incessantly. People are puzzled. As we see the lady driver's legs stepping out of her car, the horn stops blaring. Titles reveal that it's Wonderbra.
Filosofia
Use the sound of a car horn to illustrate how "well-endowed" a woman can become with Wonderbra - without a single shot of any bosoms.
Problema
Malaysia is a Islamic country. Showing lingerie and cleavage on TV commercials is forbidden.
Risultato
Malaysians who saw this TVC got the message instantly and this helped establish Wonderbra's USP.