Cancer Institute NSW - "Arrows"

303 MullenLowe

303 MullenLowe Sydney, Australia

8586

Titolo	Arrows
Agenzia	303 MullenLowe
Campagna	Arrows
Cliente	Cancer Institute NSW
Marca	Cancer Institute NSW
Data di Prima Diffusione/Publicazione	2023 / 1
Settore	Pubblica sicurezza, salute, igiene
Trama	Melanoma is one of the most common cancers among young Australians. In the endeavour of compelling them to respect the primary cause of melanoma - harmful UV radiation which is normally invisible to the naked eye - we created a powerful visual metaphor, in the form of sharp, incandescent arrows descending from the sky, much like UV does – constantly and ubiquitously.
Tipo di Media	Televisione
Lunghezza	45 seconds
Casa di Produzione	Finch
Managing Director	Joanna Gray
Executive Creative Director	Bart Pawlak
Creative Director	Adam Whitehead
Creative Director	Head of Planning
Head of Production	Skye Lanser
Art Director	Zac Goldberg
Copywriter	Craig Merrett
	David Kennedy
Group Business Director	Jonathon Bates
Client Services Director	Jennifer Gledhill
Director	Derin Seale
Direttore della fotografia	Tyson Perkins
Production Company Producer	Claire Thompson
Special Effects / VFX	Platige Sound
Music Composer	Sonar Music
Sound Design Company	Sonar Music
Music Composer	Tim Bridge
Sound Designer	Tim Bridge
Editing Company	Arc Editing
Editor	Drew Thompson